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London Kaye

Episode 21, Becoming an ARTrepreneur

When crochet virtuoso London Kaye began creating rogue street art with yarn or yarn bombing, she had no idea that her designs would capture the attention of news outlets, top retail brands, couture designers, and media giants.

A Sonic Journey

by Nelda Sue Yaw with Steve Roach | Nelda Live!

London Kaye learned to crochet at age thirteen. Soon after, she was selling scarves. By sixteen, she had sold enough of them to buy a car. Fast forward to today, London Kaye has designed and produced commissioned crochet artwork for companies from Miller Beer and Disney to The House of Valentino and The Gap. Her sojourn from scarves to creative crochet art took root on the streets of Manhattan with yarn bombing, wrapping knitted or crocheted art around objects in public spaces. She installed on walls and fences everything from crocheted hearts and snowflakes to fully fanned peacocks and mermaids. However, it was the dragon spewing fire for forty feet along a chain-link fence on 6th Avenue that grabbed the attention of the media.

I saw how the community embraced the art around them. From that yarn bomb, I was getting on the news and doing interviews just because the neighborhood loved it so much.

Some 800 yarn bomb creations and numerous commissions later, Kaye now lives in Los Angeles. She has published a new book Crochet with London Kaye, has patented her own crochet hook, and continues to be offered innovative projects including immersive art installations. Exclaims Kaye, “It’s surprised me how many ways you can use yarn. I didn’t know you could wrap a school bus in yarn, but I did. I didn’t expect to crochet head to toe costumes for a Deliver.com commercial, but I did. You can use yarn to do all these amazing things.”

Another surprise has been the emergence of knitting and crocheting with younger enthusiasts. She notes, “typically this is something older people do, but I feel like I’m getting this new life with the DIY generation. It’s getting so much more popular with them.”

Perhaps London Kaye’s crochet art has had an impact on this youthful invigoration. “That,” she says “really makes me happy.”

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What you’ll learn

  • How her hobby turned into a career.
  • The inspirations behind her crochet art.
  • Yarn bombing in Manhattan.
  • Seeing her billboard in Times Square.
  • The story behind her “blue eye” design.

Resources

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