“The Road Less Stupid: Advice from the Chairman of the Board is Keith J. Cunningham’s newest book on achieving financial success. With a career that has scored high returns as well as substantial losses, this self-made millionaire has experience on both sides of the coin. His guidelines for making good financial decisions include resisting the emotional tug of overly optimistic ventures and leaning into a more intellectual assessment. Wise investments optimize financial outcomes and minimize risks. Whether growing a business or keeping your personal finances on track, his practical advice is all about balance and boundaries.

You can be financially independent on 1,000 a month or in trouble on 100,000 a month. It’s not the amount of money, it’s the lifestyle that you’ve attached to it.

Keith J. Cunningham is regarded as one of the world’s foremost authorities on business and financial prowess. He has taught critical skills to executives and entrepreneurs around the world and he is the only speaker who appears alongside Tony Robbins at Robbins’ Wealth Mastery and Business Mastery events. Cunningham’s rise to global recognition however came after a series of great financial and personal losses. Says Cunningham, “The journey I have been on is a learning journey. I have had a lot of success, and I have made some incredibly stupid mistakes.”

At a low point, Cunningham took time off from his fast-paced life to reassess and reset. It was a course correction that changed his professional and personal life forever and propelled him toward an even greater path of success. While his financial guideposts have remained steady, his measure of success has evolved. “Success is getting what I want and fulfillment is giving what I’ve got.”