Despite the fact that many customers don’t even own a record player, vinyl is back and former Google Music executive and Harvard MBA Caren Kelleher is riding that wave. As a band manager early in her career, Kelleher was always frustrated by how long it took to get vinyl pressed for her projects. Now, she is not only breaking barriers in a male-dominated manufacturing business, but also breaking all the rules with innovative technologies that are updating the industry. Gold Rush Vinyl is producing records with turnaround times that were unheard of just a few years ago and projected sales are on a vertical trajectory.

There’s just something really special about the format because it’s touched so many generations.

It’s more than just a way to listen to music; according to Caren Kelleher, it’s also memorabilia for fans and profitable merchandise for artists. With the digital world diminishing income for musicians, vinyl record sales can offset that, and Gold Rush Vinyl is helping to make them more attainable for performers. For consumers, having physical possession of the vinyl recording with its original jacket art is refreshing and resonant. And for audiophiles, there’s nothing like the unique listening experience of playing a record on a turntable.

Sit back, relax, and listen as Caren Kelleher talks about why vinyl is the future.